To do this, you need to create content, which can include informative blog pieces, instructional videos, and whitepapers. The trick is that this content has to be valuable, which simply means that it has to answer this fundamental question in the mind of your audience: What’s in it for me?In other words, create content that solves problems for your audience, or answers questions they may have about your business. For example, create a series of instructional videos that demonstrate how unsafe most houses are, and simple ways for people to correct this problem. Email marketing is a must for a private security company, because it personalizes the services you offer and gives you the chance to go after prospects that are in the market for what you’re selling. For example, let’s say that with the help of a lead generation service you’ve developed a contact list of businesses in your area with existing security contracts
that are set to expire
within the next couple of months. After you’ve confirmed contact names and email addresses, implement an email marketing campaign to reach these prospects, and communicate the differences that make your security company superior to the one that your prospects are using.
Door contacts may be hardwired or wireless; hardwired contacts are usually buried in the doorframe, which is less obvious than wireless and are preferable.
security and access control
One example of a private security firm within the catalog is TRIPwire Community Gateway TWCG—“a web portal designed specifically for the nation’s CIKR owners, operators, and private security personnel.